You Want Beef? Ilford
Driving 3,200+ locals to a new East London burger spot at 13p each.
You Want Beef? Ilford is a new smash burger location in Ilford, East London. With no established walk-in trade and a high-margin in-store offer to anchor, the goal was simple: drive footfall to the store and turn local awareness into orders at the counter.
You Want Beef? Ilford was a new location with no established walk-in trade. Reliance on third-party delivery platforms meant up to 30% of every order was lost to commission fees. There was no paid advertising in place, no awareness in the local area, and no system in place to convert local foot traffic into orders at the counter.
We built and launched a Meta Ads campaign focused on the single metric that mattered for a new location: footfall.
Footfall campaign.
Traffic objective with manual radius targeting around the store, sending users directly to the Google Maps location for directions.
Audience segmentation.
Ad sets segmented across multiple audiences — general cold, NHS workers, students, and families — so we could see which segment responded most strongly and reallocate budget accordingly.
Promotional anchor.
A 25% off in-store offer made the visit feel high-value and drove redemption at the counter.
Daily creative monitoring.
Budget was actively reallocated toward winning ad sets and creatives as the campaign matured, rather than letting the algorithm flatline on underperformers.
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